Elmwood reveals the brand story behind America's first over-the-counter contraceptive pill

The article on Creative Boom delves into the brand story behind America's first over-the-counter contraceptive pill, created by Elmwood. It highlights the design and messaging strategy used to position the product as both accessible and empowering for consumers. The piece explores how branding played a crucial role in making the product appealing and trustworthy to a broad audience.